The non-profit advocates for better transit across America. A fresh identity was proposed to capitalize on their growing status and to elevate the organization’s voice for better transportation.
TransitCenter’s prior materials were failing to communicate its voice through an inconsistent visual style. Furthermore, their existing color palette was extremely common within the industry, hindering recognition.
A flexible visual system was developed, taking cues from transportation diagrams and street design, giving TransitCenter a distinct and ownable style. A set of guidelines allows them to create consistent materials to support their growth in the transportation policy sector.