Gibney

Agency

Objective Subject

Design Team

David Jalbert-Gagnier
Travis Eby
Houman Momtazian
Ryan Schoenherr

Founded in 1991, Gibney Dance has long existed at the intersection of dance and social action, values which have remained an integral part of the organization through the years. With the physical expansion to a new space, Gibney needed to present a more streamlined, user-focused identity.

We rethought the organization through a deeper understanding of Gibney’s community—all the individuals that contribute to, benefit from, and participate in Gibney activities, and a brand platform, based on the transformational power of movement, resonated. Movement, not only physical but also emotional, spiritual, and political, is integral to all the activities Gibney undertakes.

We approached visualizing this concept of movement, opting to manifest it through line patterns. A flexible system was devised to tackle the vast spectrum of materials requiring consistency, from internal communications, to season catalogues, wayfinding, and a wholly rethought website.

gibneydance.org →

The visual language is based on motion as conveyed through a pattern made of parallel lines.

This helps not only connect the many parts of Gibney, but also allows us to convey movement, a central part of Gibney, even in static contexts.

Gibney offers a variety of services for their dancers, community and audiences. to encompass all those services, a system of printed materials were designed to highlight those services. A large format performance catalogue, a training and artist services catalogue and space rental booklets.