The New York Times
The New York Times offers exclusive journeys to readers and travel enthusiasts, exploring themes and topics inspired by Times coverage around the globe.
The Journeys brand is structured in three main categories; Journeys, Student Journeys and 36Hours+ to accommodate a wide range of audiences and journey types.
Working with the Times’ established brand identity system, and collaborating with their in-house design team, a wide range of marketing materials were created to promote the journeys. These materials consisted of catalogues, print advertisements and websites.