The New York Times

Agency

Objective Subject

Design Team

David Jalbert-Gagnier
Marvin Harder
Houman Momtazian

The New York Times offers exclusive journeys to readers and travel enthusiasts, exploring themes and topics inspired by Times coverage around the globe.

The Journeys brand is structured in three main categories; Journeys, Student Journeys and 36Hours+ to accommodate a wide range of audiences and journey types.

Working with the Times’ established brand identity system, and collaborating with their in-house design team, a wide range of marketing materials were created to promote the journeys. These materials consisted of catalogues, print advertisements and websites.

Times Journeys →
Student Journeys →

The New York Times
The New York Times
The New York Times

Understanding the audience type guided the form and function for each material. The main Journeys catalogue was inspired by exclusive travel magazines with a high-quality finish, aimed at sophisticated travel enthusiasts.

Student Journeys needed to inspire curiosity for young travelers, creating a format to immerse them with the content. 36Hours+ had to feel utilitarian and practical for travelers who have a limited time to explore.

The New York Times
The New York Times
The New York Times
The New York Times
The New York Times
The New York Times
The New York Times
The New York Times