MAPC (Metropolitan Area Planning Council) appointed by the Commonwealth of Massachusetts with developing a forward-thinking, comprehensive regional plan to guide the entire 101-cities and towns for 30 years.
The regional plan requires a new visual identity and should resonate with the region’s stakeholders so that they participate
in the development and update process.
The MetroFuture visual identity was developed as a flexible and forward-thinking system, capturing the nature of the planning process and using it to set a vision for the future. This is also reflected by combining the wordmark with the year by which the plan goals are intended to be achieved.