Capacity Interactive

Agency

Objective Subject

Design Team

David Jalbert-Gagnier

Digital marketing consulting firm, Capacity Interactive, partners with leading arts and cultural organizations to help them build audiences, engage community and market smarter.

The organization’s growth, paired with a limited toolkit, provided difficulties in developing fresh marketing materials and communications.

The updated visual identity system includes a logo that conveys growth through the visual language of the x and y axis. A set of guidelines allows them to continue to create consistent materials and sustain future growth.

Capacity Interactive
Capacity Interactive
Capacity Interactive
Capacity Interactive

The illustration style is an alloy of the arts industry and Capacity Interactive’s commitment to data: visual cues from the arts are structured around the growth of data across the axis.

A minimal style with a mixture of hairlines, gradients and iconographic symbols relates back to the arts or digital world.

Capacity Interactive
Capacity Interactive
Capacity Interactive
Capacity Interactive
Capacity Interactive
Capacity Interactive
Capacity Interactive