Capacity Interactive
Agency
Design Team
Digital marketing consulting firm, Capacity Interactive, partners with leading arts and cultural organizations to help them build audiences, engage community and market smarter.
The organization’s growth, paired with a limited toolkit, provided difficulties in developing fresh marketing materials and communications.
The updated visual identity system includes a logo that conveys growth through the visual language of the x and y axis. A set of guidelines allows them to continue to create consistent materials and sustain future growth.